Transforming businesses into brands
Branding - Social Media - Packaging - Digital Assets - Print Assets
Transforming businesses into brands
Branding - Social Media - Packaging - Digital Assets - Print Assets
Branding - Social Media - Packaging - Digital Assets - Print Assets
Branding - Social Media - Packaging - Digital Assets - Print Assets










In the initial briefing, we discuss objectives, understand the current brand, explore the client’s vision and goals, identify target audiences, define brand identity and values, analyze competitors, discuss visual and communication preferences, outline the project timeline and budget, and set next steps.

We translate the client’s briefing into design research by reviewing key points, analyzing market trends and competitors, researching color psychology, selecting fonts for brand personality and readability, exploring shape symbolism, studying textures, creating mood boards, developing concepts, refining through feedback, and finalizing in a brand style guide.

I use Adobe programs for your projects. They help me create designs with precision and bring your ideas to life. These tools are industry-standard, ensuring your projects are crafted professionally and meet your specific needs.

After designing, I compile the initial concepts into a presentation document for your review. This document showcases the proposed ideas visually, allowing you to see the direction of the project clearly.

Following the presentation of initial concepts, I invite your feedback to refine the design further. Your insights are crucial in ensuring that the final product aligns perfectly with your vision and requirements.

Upon receiving your feedback, I return to Adobe programs to refine and adjust the project accordingly. Whether it's fine-tuning details or making significant changes, I use these tools to ensure your vision is realized effectively. Your input drives the process, resulting in a tailored and polished final product.

Once adjustments are made, I compile the final design into a presentation document for your review. This document showcases the refined project, incorporating all the changes based on your feedback. It serves as a comprehensive visual representation of the completed work, ready for your approval and satisfaction.

Upon your approval of the final design, I compile all necessary files and promptly send them to your specified email address. These files are meticulously organized and ready for immediate use, ensuring a smooth transition from design completion to implementation.
I am Rico van Eekelen and I am a digital nomad with over 10 years of experience using Adobe programs and a background in communication and concepting. I specialize in helping businesses excel at transforming ideas into impactful designs that enhance brand identity and engagement.

PixelPlay.eu is our partner in Vlissingen specializing in laser engraving, signage, printing, and textile customization. Their projects include custom clothing, event materials, engraved items, and various signage applications. Their goal is to provide unique, high-quality personalized products tailored to client needs